Project Overview
Ultra International Limited, a renowned pioneer in the Flavors and Fragrances industry in India with nearly a century of legacy, sought to revitalize its brand identity while retaining its esteemed heritage. Recognizing the need to evolve with changing market dynamics and customer expectations, Ultra International embarked on a transformative journey to redefine its brand language and visual identity. The project aimed to reinforce Ultra International’s position as an innovative leader in the fragrance and flavor world while honoring its rich history.
Problem Statement
Despite its esteemed reputation, Ultra International Limited faced the challenge of aligning its brand identity with contemporary trends and customer preferences. The existing brand language, while well-established, required modernization to resonate with evolving consumer sensibilities and maintain competitiveness in the global marketplace. Additionally, there was a need to ensure that any redesign preserved the essence and values that have defined Ultra International for generations. The key problem was to strike a balance between honoring tradition and embracing innovation in the brand’s visual identity.
Our Approach
Our approach began with thorough research to understand Ultra International’s heritage, market position, and audience. Collaborating closely with stakeholders, we balanced tradition with innovation, evolving the brand identity while retaining key elements. We developed a cohesive visual language across all communication channels, incorporating strategic choices in graphics, colors, and typography. Bespoke illustrations, inspired by the ingredients of Fragrances, flavors, and essential oils, expressed the brand’s passion and expertise. An iterative process, guided by stakeholder feedback, ensured the final design solutions authentically represented Ultra International’s values and aspirations.
