Project Overview

Silom is a food brand specializing in modern hawker cuisine in Gurgaon, offering a wide range of pan-Asian dishes such as stir fry, curries, dim sums, and more. Silom sought a distinctive brand identity that would resonate with their culinary ethos—a fusion of modern and traditional elements. The aim was to create a branding strategy that reflects the harmony of taste, form, and smell inherent in their offerings, drawing visual inspiration from cultural authenticity and modern aesthetics.

Problem Statement

Silom faced the challenge of differentiating itself in a competitive market while honoring the rich culinary traditions of East Asia. The existing market was saturated with brands that either leaned heavily on traditional imagery or adopted a purely modern approach. Silom needed a unique branding solution that would encapsulate the essence of their fusion cuisine, appealing to a diverse audience that appreciates both historical authenticity and contemporary innovation.

Our Approach

To address Silom’s branding needs, we developed a strategy that harmonizes the old and the new. We drew inspiration from traditional East Asian hanko stamps and other historical seals, which symbolize authenticity and personal identity, providing a cultural and historical foundation for the brand. Integrating contemporary type design and defined edges, we transformed the traditional stamp concept into a sleek, modern logomark. This fusion represents Silom’s commitment to offering an authentic yet innovative dining experience.