SHIVAN & NARRESH, based in New Delhi, pioneers luxury travel with iconic Lycra Sari and Bikini Sari designs, adorned by celebrities globally.

SCOPE

Brand Consulting & Branding

INDUSTRY

Fashion

CLIENT NAME

Shivan & Narresh

SHIVAN & NARRESH, headquartered in New Delhi, redefine luxury travel with their groundbreaking creations: the Lycra Sari and Bikini Sari. These iconic designs transcend conventional boundaries and have been embraced by an array of global celebrities, including Kim Kardashian, Priyanka Chopra, and Sonam Kapoor, cementing their status as trendsetters.

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Shivan & Narresh

SHIVAN & NARRESH, based in New Delhi, pioneers luxury travel with iconic Lycra Sari and Bikini Sari designs, adorned by celebrities globally.

SCOPE

Brand Consulting & Branding

INDUSTRY

Fashion

SHIVAN & NARRESH, based in New Delhi, pioneers luxury travel with iconic Lycra Sari and Bikini Sari designs, adorned by celebrities globally.

SCOPE

Brand Consulting & Branding

INDUSTRY

Fashion

Project Overview

The project involves the creation of a custom logotype for SHIVAN & NARRESH, a premier luxury travel and holiday lifestyle brand based in New Delhi. The brand is known for its iconic creations, the Lycra Sari and the Bikini Sari, which have positioned it as India’s first luxury holiday brand, worn by numerous celebrities worldwide.

Problem Statement

The objective is to develop a unique logotype that embodies the brand’s ethos of modernity with a classic touch. It must capture the distinct character of SHIVAN & NARRESH while also being versatile enough to work as an acronym (SVNH). The challenge lies in creating a logotype that feels natural yet systematic, reflecting the brand’s identity and values.

Our Approach

What we focus on at a macro level were the counters, popularly known as the ink traps. We made custom ink traps with measured curvature in individual corners of the ink traps. All the letters are unique & it looks equally good even as an acronym, eg: SVNH. It has a recognisable & consistent character, which defines the way it looks. The idea of SVNH was coined by the designer duo. keeping the idea in mind, we tried a few other abbreviations, out of which SVNH is the most justified, best short-form that came up. Then the challenge was to create a juxtaposition of the 4 letters to look unplanned yet systematic and natural.