Nurturing Growth: Oneseed's Commitment to Community Empowerment and Global Competitiveness

SCOPE

Branding & Print

INDUSTRY

FMCG & Services

CLIENT NAME

Oneseed

The seed symbolizes immense potential; from it, entire forests grow. Thoughts shape actions, habits, character. Like seed to tree, growth evolves. Oneseed group aims to uplift communities they serve, striving for global competitiveness. They believe in giving back, fostering trust among customers, employees, shareholders, and the community.

Oneseed

Nurturing Growth: Oneseed's Commitment to Community Empowerment and Global Competitiveness

SCOPE

Branding & Print

INDUSTRY

FMCG & Services

Nurturing Growth: Oneseed's Commitment to Community Empowerment and Global Competitiveness

SCOPE

Branding & Print

INDUSTRY

FMCG & Services

Project Overview

Revamping the branding for Oneseed, a longstanding company committed to community betterment and global competitiveness. Partnering with Consulting team YME, we embarked on a journey to refresh the brand while maintaining its essence cultivated over five decades.

Problem Statement

Rebranding poses unique challenges, especially for established brands like Oneseed. The task at hand was to preserve the brand’s legacy while infusing freshness to adapt to evolving market dynamics. Our objective was to redefine Oneseed’s identity, ensuring it resonates with diverse audiences and reflects its core values of community empowerment and excellence.

Our Approach

Drawing inspiration from the profound metaphor of the seed and its potential to create entire forests, we embarked on a holistic design journey. Our approach focused on honoring the essence of Oneseed’s ethos while ushering in a modern and adaptable visual identity. We meticulously crafted a brand vocabulary, starting from the logo to outdoor communication, reflecting the brand’s versatile and inclusive nature. Our aim was to seamlessly integrate the brand language across all sectors and sub-brands, showcasing Oneseed’s cohesive and forward-thinking identity.