Project Overview
Nari Shakti Poultry is more than a business—it’s a movement powered by rural women who are reshaping their communities. By offering fresh, ethically farmed poultry products, the brand prioritizes quality while championing empowerment and sustainability. Every product tells a story of resilience, celebrating the entrepreneurial journeys of women working toward a better future. Nari Shakti sought to build a cohesive brand identity that embodies its core values and clearly communicates its mission to consumers, partners, and women farmers.
Problem Statement
In a market where consumers increasingly demand ethical and transparent practices, Nari Shakti needed to differentiate itself as a brand with purpose. The challenge was to create a brand identity that encapsulates its values of empowerment, sustainability, and transparency while appealing to diverse audiences, including consumers, partners, and the women farmers driving the initiative. It also required a communication strategy that highlights the brand’s dual focus on quality and impact.
Our Approach
We crafted a brand identity that embodies Nari Shakti’s mission of empowerment and sustainability. Using warm, earthy tones and impactful design elements, the visuals reflect ethical practices and the grassroots essence of the initiative. The messaging was designed to resonate across audiences, emphasizing the transformative impact of every purchase, the consistent quality of the products, and the inspiring role of women farmers. By aligning visuals and storytelling with the brand’s core values, Nari Shakti Poultry emerges as a trusted symbol of empowerment, quality, and community.
