Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

Brand Consulting, Branding, Illustration & Packaging Design

INDUSTRY

FMCG & Food & Beverages

CLIENT NAME

Joo!C

Joo!C stands out as a top-tier beverage brand, offering a full range of fruit-based drinks, from concentrates to juices. With a playful yet authentic vibe, it boasts a diverse portfolio of locally sourced and exotic fruits, ensuring a consistent, clean, and fun experience for consumers.

Joo!C

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

Brand Consulting, Branding, Illustration & Packaging Design

INDUSTRY

FMCG & Food & Beverages

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

Brand Consulting, Branding, Illustration & Packaging Design

INDUSTRY

FMCG & Food & Beverages

Project Overview

Joo!C is redefining fruit beverages, offering a full range of authentic and playful options from concentrates to ready-to-drink juices. Our mission is to provide consumers with a unique and enjoyable experience, blending natural flavors with a fun brand identity.

Problem Statement

Consumers struggle to find genuine fruit juices in a crowded market filled with overwhelming choices. Many brands lack the balance between authenticity and playfulness in their branding, leading to a disconnect with consumers.

Our Approach

We’ve crafted Joo!C to seamlessly merge authenticity and playfulness. The name itself, a clever play on “juicy,” conveys our focus on delicious fruit juices. Our logo design utilizes rounded shapes to evoke joy, with the O’s resembling fruits. We offer a diverse portfolio of fruit flavors, each label inspired by the natural color and vibe of the fruit. By avoiding black and white labels, we let vibrant colors shine. Our goal is to provide consumers with a refreshing, authentic fruit beverage option that brings joy to their beverage choices.

Joo!C: Your Authentic, Funky Fruit Juice Solution

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

CLIENT NAME

Joo!C

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

Project Overview

Problem Statement

Our Approach

Malmal

Branding, Illustration, Packaging Design

Four by Four

Brand Consulting, Branding, Packaging Design, Print, Web

TREK

Brand Consulting, Branding, Packaging Design, Print, Web

Joo!C: Your Authentic, Funky Fruit Juice Solution

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

CLIENT NAME

Joo!C

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

Joo!C: Your Authentic, Funky Fruit Juice Solution

SCOPE

INDUSTRY

Project Overview

Problem Statement

Our Approach

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