Heyday: Redefining Feminine Hygiene with Clean, Contemporary Design**

SCOPE

Branding & Packaging Design

INDUSTRY

Health & Wellness

CLIENT NAME

Heyday

Heyday revolutionizes feminine hygiene with 100% organic, biodegradable sanitary napkins. Embracing clean, bold packaging and a custom logotype, Heyday's design embodies simplicity and confidence. Its brand language, accentuated by bright colors and strategic shapes, invites women to celebrate health and embrace a natural, eco-friendly lifestyle.

Heyday

Heyday: Redefining Feminine Hygiene with Clean, Contemporary Design**

SCOPE

Branding & Packaging Design

INDUSTRY

Health & Wellness

Heyday: Redefining Feminine Hygiene with Clean, Contemporary Design**

SCOPE

Branding & Packaging Design

INDUSTRY

Health & Wellness

Project Overview

Heyday aims to revolutionize the feminine hygiene market in India by introducing the first-ever 100% organic sanitary napkin. With a focus on clean, contemporary design and eco-friendly materials, Heyday seeks to provide women with a healthier and more sustainable alternative to conventional sanitary products.

Problem Statement

Traditional sanitary napkins often contain harmful chemicals and synthetic materials, posing risks to women’s health and the environment. Moreover, existing brands in India lack options for organic, biodegradable feminine hygiene products. This gap in the market calls for a solution that prioritizes women’s well-being and environmental sustainability.

Our Approach

We designed Heyday with a focus on clean and contemporary aesthetics. We prioritized the use of organic and biodegradable materials like bamboo fiber and organic cotton. Through strategic branding and messaging, we aimed to empower women to make healthier and more sustainable choices for their feminine hygiene needs.