Hercules – Global Sarl: Senegal-based company transforms recycling into fuel, dedicated to Senegal's progress and sustainability for a brighter future.

SCOPE

Brand Consulting, Branding & Print

INDUSTRY

Services

CLIENT NAME

Hercules

Hercules – Global Sarl, a Senegal-based company, pioneers fuel production from recycled materials, aligning with its vision for a sustainable future. Committed to Senegal's advancement, it integrates social upliftment initiatives into its mission, exemplifying a holistic approach to environmental stewardship and community development for a better tomorrow.

Hercules

Hercules – Global Sarl: Senegal-based company transforms recycling into fuel, dedicated to Senegal's progress and sustainability for a brighter future.

SCOPE

Brand Consulting, Branding & Print

INDUSTRY

Services

Hercules – Global Sarl: Senegal-based company transforms recycling into fuel, dedicated to Senegal's progress and sustainability for a brighter future.

SCOPE

Brand Consulting, Branding & Print

INDUSTRY

Services

Project Overview

The project involves developing a branding and communication structure for Hercules – Global Sarl, a Senegal-based company focused on sustainability and community upliftment through fuel production from recycled materials. The objective is to create a visual identity that embodies the company’s core values while ensuring it stands out effectively in the market.

Problem Statement

Hercules – Global Sarl requires a cohesive branding strategy that effectively communicates its mission of sustainability and Senegal’s upliftment. The challenge lies in striking the right balance between brand values and visual appeal, while also incorporating elements of Senegalese culture and the story of Hercules to resonate with the target audience.

Our Approach

The design approach involves conducting research into Senegalese culture and the story of Hercules, defining a clear brand strategy, developing a visual identity that modernizes traditional elements, creating a custom logotype, selecting appropriate colors and typography, incorporating graphic elements inspired by the lion and Hercules, and engaging in an iterative design process for refinement.