Project Overview
Flaberry, as one of the pioneers in online flower and boutique delivery, is strategically positioned to compete with market leaders and emerge as the premier online flower solution provider. With a focus on offering a wide array of flowers from both domestic and international sources, coupled with a dedicated design team specializing in floral arrangements, Flaberry stands out in the industry. However, to solidify its position as the go-to brand for floral services and achieve household recognition, Flaberry recognizes the need to refine its strategy and enhance its brand identity.
Problem Statement
Despite being a trusted online florist with a strong emphasis on floral offerings, Flaberry faces the challenge of establishing itself as the foremost choice for consumers seeking flower delivery services. While the brand’s unique selling proposition lies in its ability to procure any type of flower and its dedicated design team, it struggles to differentiate itself from competitors offering bundled services such as cards, chocolates, and cakes. Flaberry aims to maintain its focus on flowers while ensuring that complimentary services do not overshadow its core offering. Additionally, the brand seeks to expand its reach across various target demographics to achieve widespread recognition and market dominance.
Our Approach
Our design approach for Flaberry centers on modernizing its brand image while maintaining its core values of simplicity, reliability, and creativity. We aim to create a design language that is not only visually appealing but also intuitive and adaptable to various communication channels. By prioritizing clarity and relevance in our design strategy, we ensure that Flaberry’s message resonates with its target audience effectively. To address the challenge of differentiating Flaberry from competitors and emphasizing its focus on flowers, we propose a minimalist branding approach that highlights the beauty and diversity of floral arrangements. By limiting the prominence of complimentary services to no more than 10% of the overall offerings, we ensure that Flaberry’s unique selling proposition remains at the forefront. Furthermore, our design strategy incorporates innovative elements such as the introduction of Karts to add depth to the brand’s business model. Through strategic implementation and a forward-thinking approach, we aim to penetrate various target demographics and solidify Flaberry’s position as the leading online florist in India.
