Project Overview
Elixir Shop, a leading wellness brand renowned for its natural skincare, haircare, and bodycare products, entrusted us with a comprehensive rebranding initiative. With a core focus on purity and transparency, we modernized their logo while retaining the lotus inspiration. Our hand-drawn logotype complemented this, embodying simplicity and purity. Through a strategic brand identity system and packaging redesign, we aimed to enhance shelf visibility and consumer engagement, reinforcing Elixir Shop’s commitment to quality and authenticity in the competitive wellness market.
Problem Statement
Elixir Shop, a wellness brand known for its natural, chemical-free products infused with essential oils, required a comprehensive rebranding to enhance its pure and transparent image. The existing lotus-inspired logo needed a modern update while maintaining its essence. Additionally, the brand sought a cohesive brand identity system and packaging design that reflected its values and appealed to its target audience.
Our Approach
Our approach involved modernizing the existing lotus-inspired logo while preserving its symbolic significance. We crafted a continuous line design with strategic cuts, facilitating practical applications like embossing. A meticulously hand-drawn logotype was developed to complement the redesigned logo, reflecting the brand’s commitment to simplicity and purity. A comprehensive brand identity system was then implemented, strategically positioning the brand and structuring a color system for product categorization. Packaging designs were carefully crafted to communicate product efficacy and natural ingredients, enhancing shelf presence and consumer appeal.
