Project Overview

The project aims to establish Crystal Lounge at THE GRAND, New Delhi as the epitome of sophistication and luxury. Designed to cater to various occasions, from business engagements to romantic rendezvous, it offers panoramic views of landscaped gardens and water bodies. The focus is on creating a timeless identity that reflects exclusivity and modernity.

Problem Statement

THE GRAND, New Delhi identified the need to enhance its lounge experience to attract discerning guests seeking luxury and elegance. The challenge was to create a space that caters to diverse clientele while maintaining a premium aura. The existing identity lacked the desired sophistication, necessitating a complete redesign.

Our Approach

The designing for Crystal Lounge at THE GRAND, New Delhi was guided by a deep understanding of the brand essence. We aimed for a timeless design language, blending modernity with classic elegance. Crafting a bespoke logotype from scratch ensured exclusivity and uniqueness, while the use of gold and black conveyed a sense of premiumness. We integrated modern elements to maintain relevance, ensuring the brand’s appeal in contemporary contexts. Our process was iterative, allowing for feedback and refinement, resulting in a holistic brand experience that resonates with guests and exceeds expectations.