Project Overview
City Surf introduces the first-ever Lifestyle Coupon Book in India, offering a comprehensive array of discounts and experiences across various categories. The book, featuring distinct sections for 5 Star experiences, Dining, Entertainment, and Lifestyle comforts, aims to revolutionize leisure and entertainment savings for customers nationwide.
Problem Statement
In India, despite a growing demand for discount and savings opportunities, there has been a lack of comprehensive solutions catering to diverse lifestyle needs. Existing coupon books often focus on specific niches or lack variety, leaving consumers seeking a more holistic and inclusive savings experience across multiple sectors of leisure and entertainment.
Our Approach
City Surf adopts a cohesive branding strategy centered around the letter ‘C’, symbolizing both the brand name and the diverse categories of offers within the coupon book. Each section – 5 Star, Dining, Entertainment, and Lifestyle – is represented by a distinct ‘C’ symbol, visually emphasizing the breadth and depth of savings and experiences available. This branding approach not only ensures easy navigation within the book but also reinforces City Surf’s commitment to providing unparalleled value and excitement to its customers.
