Project Overview

Broadcast2world, a leading digital advertising firm specializing in cutting-edge videos and animation, sought to strengthen its brand identity and ensure consistent visual communication across all touchpoints. Recognized for its pioneering work, the company needed a cohesive brand system that would reflect its innovative spirit and industry leadership. Our task was to conceptualize and execute a comprehensive brand identity system and extend this visual language to the company’s interior design, enhancing its overall brand experience.

Problem Statement

Broadcast2world faced a challenge in unifying its brand identity across various platforms and environments. While the company excelled in creating engaging digital content, its own brand lacked a cohesive visual identity that could effectively communicate its innovative ethos and industry-leading position. The inconsistency in visual elements hindered the brand’s ability to create a memorable and impactful presence both online and within its physical office space.

Our Approach

We developed a cohesive branding strategy for Broadcast2world, starting with a dynamic logo and visual identity system that captures their innovative spirit. This identity was extended to the interior design, ensuring a unified look across office decor and signage. We provided guidelines to maintain consistency across all platforms, enhancing brand recognition and reinforcing Broadcast2world’s leadership in digital advertising.