Project Overview
Basque is a lifestyle resort offering music, organic farming and a distinctive culinary experience with Indian, Asian, Italian, and French cuisines. Located among the hills, Basque provides a delightful and memorable dining experience away from the city hustle, allowing guests to enjoy food from four specialized kitchens. The resort aims to create an unforgettable culinary journey through its diverse offerings and serene environment. The weekends drenched with music, dance and other creative assortments along with the culinary art in display.
Problem Statement
In a fast-paced world where dining options are often limited to urban settings, there was a need for a resort that combined the tranquility of a hill retreat with the sophistication of a multi-cuisine culinary experience. The challenge was to develop a brand identity for Basque that highlights its unique location, diverse menu, and commitment to exceptional hospitality. Additionally, the brand needed to communicate its dedication to culinary artistry and environmental stewardship to attract discerning guests seeking not just a holistic dining experience but more of life experience.
Our Approach
We crafted Basque’s brand identity by being there, spend time and understanding not just the food but the ecosystem of the space. The aim was to blend sophisticated elegance with sincere warmth, aiming to reflect the serene hill setting and the rich diversity of its cuisines. We employed a refined color palette, elegant typography, and upscale visual elements to convey a sense of luxury and sophistication. At the same time, we incorporated warm, inviting design features and imagery to evoke a sense of sincere hospitality and comfort. What often comes as a challenge to show luxury keeping the earthiness of the space intact, was the strength of this project and out team lived it while we worked on this project.
