Project Overview

AVA Merchandising Solutions Ltd., a prominent retailer in the sub-continent, sought to elevate its brand identity and improve customer engagement across various touchpoints. The project encompassed redesigning the logo, creating a mobile application (TRAVA), developing print materials for airlines and retail stores, and conceptualizing staff uniforms.

Problem Statement

AVA Merchandising Solutions faced challenges in maintaining a modern and appealing brand image, as well as in optimizing customer engagement and experience. The existing logo and branding elements needed a refresh to better reflect the company’s commitment to quality, affordability, and convenience. Additionally, there was a need to enhance customer interaction through digital platforms and printed materials.

Our Approach

Our approach to revitalizing AVA Merchandising Solutions Ltd. encompassed a multifaceted strategy targeting logo redesign for enhanced dynamism and versatility, concurrent development of the TRAVA mobile app to streamline customer shopping experiences, meticulous design of print materials such as catalogs tailored for distribution within airlines and retail stores, and conceptualization of staff uniforms that reflect AVA’s brand essence while promoting consistency across all retail locations. Through these concerted efforts, we aimed to invigorate AVA’s brand identity and elevate customer engagement across diverse platforms, from digital interfaces to physical retail environments.