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A unique global Gara and handcrafted Fashion brand.

A unique global Gara and handcrafted Fashion brand.

SCOPE

Brand Consulting, Branding & Web

INDUSTRY

E-Commerce & Fashion

CLIENT NAME

Ashdeen

A distinctive global fashion brand, deeply rooted in the rich heritage of Oriental and Persian hand embroidery techniques, craftsmanship, and tradition, underwent a comprehensive rebranding initiative in 2019.

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Ashdeen

A unique global Gara and handcrafted Fashion brand.

SCOPE

Brand Consulting, Branding & Web

INDUSTRY

E-Commerce & Fashion

A unique global Gara and handcrafted Fashion brand.

SCOPE

Brand Consulting, Branding & Web

INDUSTRY

E-Commerce & Fashion

Project Overview

In 2019, our team led a rebranding effort for Ashdeen, a global fashion brand specializing in Gara and handcrafted apparel. Inspired by centuries-old Oriental and Persian embroidery techniques, the aim was to refresh the brand identity. Later we redesigned their website to match the look and feel of the brand.

Problem Statement

In 2019, our team led a rebranding effort for Ashdeen, a global fashion brand specializing in Gara and handcrafted apparel. Inspired by centuries-old Oriental and Persian embroidery techniques, the aim was to refresh the brand identity. Later we redesigned their website to match the look and feel of the brand.

Our Approach

Collaborating closely with Ashdeen’s core team, we strategically wireframed the narrative to ensure authenticity. Our illustrations were carefully crafted to enhance storytelling, while the interface design prioritized simplicity and relevance. We aimed to create a platform that showcased Ashdeen’s unique products seamlessly, providing customers with an enjoyable shopping experience.

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