Project Overview
The project aims to develop a comprehensive branding strategy for Aqualens, a contact lens brand under Lenskart. This involves establishing a strong brand identity, addressing the evolving needs of users, and expanding the product range to cater to a diverse audience. The focus is on leveraging the brand’s core USPs, such as advanced technology, monthly disposable lenses, and understanding users’ lifestyles, to create a cohesive and impactful branding solution.
Problem Statement
Despite being a market giant, Aqualens lacks a distinct brand identity and cohesive visual language. There is a need to differentiate its products effectively while maintaining consistency. Additionally, the brand must adapt to the changing needs of users and create sub-brands and a wide range of SKUs to cater to various demographics and preferences. The challenge lies in creating a brand that resonates with the target audience, communicates its unique value propositions, and facilitates product expansion seamlessly.
Our Approach
The design approach involves the development of a strong brand identity for Aqualens, Lenskart’s contact lens brand. This includes creating a cohesive visual language and incorporating the symbolic “fish” motif into the brand’s logo to ensure consistency across product lines. Additionally, the approach entails understanding the diverse needs of users and leveraging consumer insights to inform product development and branding decisions. By adopting a user-centric approach, the brand aims to tailor its product range to cater to various demographics within the working-class population. Furthermore, the design approach focuses on communicating the brand’s evolution story, highlighting its commitment to innovation and excellence in meeting the evolving needs of consumers.
